Miami Real Estate Podcast

Irina Kim Sang - The Realtor Branding Blueprint, Pt. 2 | Ep. 9

Irina Kim Sang, marketing coach and author of REALTOR Branding: Marketing Yourself for Real Estate Success returns to the Miami Real Estate Podcast to explain steps four through seven from her realtor branding blueprint.  Whether you are a rookie or a 10-year veteran of real estate, this is a must-listen if you want to succeed in today’s fast paced, tech-driven, competitive marketplace. 
To purchase the unabridged copy, including worksheets, of REALTOR Branding: Marketing Yourself for Real Estate Success, including worksheets, visit: https://www.amazon.com/REALTOR-BRANDING-Marketing-Yourself-SUCCESS/dp/1519456697
About Irina:
Irina is a professional marketer, passionate educator, enthusiastic writer and experienced realtor.
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina holds two master’s degrees — an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands. Her experience as a professional marketer includes 14 years of corporate marketing working with global brands such as Pizza Hut and KFC in international markets. including Russia, Kazakhstan, and the United Arab Emirates. In 2010, she relocated to Miami and transitioned into the world of real estate. Within two-and-a-half years, by applying the 7P’s of personal real estate branding to her business, Irina  completed several multi-million dollar transactions and earned the Coldwell Banker International President’s Elite 2014 Award , as well as the Florida Top 100 2014 Award.
 
Irina has lectured on a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic. She is an active member of the Miami Association of Realtors and regularly contributes to the development of real estate trainings, and was awarded Innovation in Education Award 2015. Irina serves on the YPN (Young Professionals Network Leadership) Board and the AREAA (American Asian Real Estate Association of America) Miami Chapter Board, for which she is vice president.
Connect with Irina:
c: 305-562-5864
e: Irina@BrandedGeneration.com
w: miamiforrussian.com
w: brandedgeneration.com  
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!
 

Irina Kim Sang - The Realtor Branding Blueprint, Pt.1 | Ep. 8

Irina Kim Sang, marketing coach and author of REALTOR Branding: Marketing Yourself for Real Estate Success explains the first three (of seven) steps to building a powerhouse real estate brand in part one of this informative episode of the Miami Real Estate Podcast. This is a must-listen for any realtor – regardless of experience or production – looking to excel in South Florida’s uber competitive marketplace. 
To purchase the unabridged copy, including worksheets, of REALTOR Branding: Marketing Yourself for Real Estate Success, including worksheets, click here.
About Irina:
Irina is a professional marketer, passionate educator, enthusiastic writer and experienced realtor.
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina holds two master’s degrees — an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands. Her experience as a professional marketer includes 14 years of corporate marketing working with global brands such as Pizza Hut and KFC in international markets. including Russia, Kazakhstan, and the United Arab Emirates. In 2010, she relocated to Miami and transitioned into the world of real estate. Within two-and-a-half years, by applying the 7P’s of personal real estate branding to her business, Irina  completed several multi-million dollar transactions and earned the Coldwell Banker International President’s Elite 2014 Award , as well as the Florida Top 100 2014 Award.
Irina has lectured on a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic. She is an active member of the Miami Association of Realtors and regularly contributes to the development of real estate trainings, and was awarded Innovation in Education Award 2015. Irina serves on the YPN (Young Professionals Network Leadership) Board and the AREAA (American Asian Real Estate Association of America) Miami Chapter Board, for which she is vice president. 
Connect with Irina:
c: 305-562-5864
e: Irina@BrandedGeneration.com
w: miamiforrussian.com
w: brandedgeneration.com  
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

John Reza Parsiani - 3 Keys to Success for New Agents | Ep. 7

John Reza Parsiani, a Cervera top producer and exclusive estate agent for Aston Martin Residences Miami, shares his three keys to success. Our wide-ranging conversation touches on everything from knowing when to hold ‘em and when to fold ‘em to overcoming discrimination, learning from “Life University,” the importance of following your heart, and more. 
About John Reza Parsiani:
A big picture thinker, expert negotiator and innovative strategist who brings out the best in every business transaction, John Reza Parsiani is a dedicated, powerful and trusted real estate professional known for his diligence, diplomacy and integrity. His passion for excellence has been a lifelong pursuit that John has cultivated through hard work, a superior education, and an impressive 20-year leadership career in marketing and sales, with a 14-year focus on real estate.
“I believe in under-promising and over-delivering by being conscious of my client’s needs, best interest and objectives…and that ensures success in every transaction,” explains John. “It’s a commitment that forces you to think beyond yourself and keep developing additional skills to rise to new challenges… and that’s part of what makes my career in real estate so rewarding.” This philosophy of excellence can be seen in almost every aspect of John’s approach, which he describes as successfully serving as a trusted expert advisor for the most important financial decisions for his clients. As well, John believes strongly in his work to influence and contribute to the growth of our communities. His positive outlook is further strengthened by his ability to predict future trends, seek out rare opportunities and inspire win-win scenarios.
A 20-year resident of Miami, John is actually a global citizen having lived in 5 different countries across 3 continents and traveled to more than 20 countries worldwide. This has no doubt contributed to his out-of-the-box thinking and unique ability to connect to and bring together people from all walks of life. He also speaks four languages and has family in Asia, Europe, Scandinavia and the Americas. This makes John uniquely well-versed in understanding the selling and buying needs of clients from across the globe.
John is now an Exclusive Estate Agent at Aston Martin Residences Miami, one of Miami’s most anticipated luxury new developments. He was previously a Senior Sales Associate and top producing agent at the recently completed Aria on the Bay luxury condominium in Miami’s Arts and Entertainment District.  
Prior to joining Cervera, John worked as a Sales & Marketing Manager at Delta Airlines, Director of Business Development at Engel & Voelkers and Luxury Estate Consultant at Sotheby’s Int’l Realty. John earned his bachelor’s Degree in Business Administration with a focus on Business Management & Entrepreneurship from the Malcolm Baldrige School of Business. While there, John maintained a perfect 4.0 GPA and graduated with highest honors, earning his membership in the Alpha Chi National Collegiate Honor Society. He also served as the Vice President of membership at Toastmasters International, a member of the National Speakers Association, and the National and Florida Association of Realtors. He enjoys devoting his time and energy to charitable organization and is an active contributor to the Joel Osteen Foundation and World Vision International.
John is fluent in English, Persian and Swedish. The Parsiani Team speak Spanish, Portuguese, Mandarin, French, Italian, Turkish, Arabic, Russian, Cantonese and Korean.
Connect w/ John:
Cell: 305.788.7550
Website: Http://www.Parsiani.com
Instagram: John_Parsiani
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Lynda Fernandez - Miami Market Report: May 2018 | Ep. 6

Total Miami luxury home sales rose 24.1 percent year-over-year in May as existing condominium sales rose for the second consecutive month, according to a new report by the MIAMI Association of REALTORS® (MIAMI) and the Multiple Listing Service (MLS) system. In this episode, Lynda Fernandez, Sr. VP of Public Relations & International for the Miami Association of REALTORS breaks down the key factors behind the continued upward trend in luxury sales.
Click here to read the full May 2018 Market Report.  
About Lynda:
Lynda Fernandez is senior vice president of public relations and international at the 47,000-member MIAMI Association of Realtors (MIAMI), which includes more than 45,000 members in their Residential Association and 1,700 members in their RealtorsÒ Commercial Alliance.  She has nearly 20 years of experience in public relations and international business development. MIAMI, the largest local Realtor association in the nation, is celebrating 98 years of service to the industry, the public and the community.
Ms. Fernandez handles international business development, global media relations and research for MIAMI.  Activity for MIAMI’s International Council includes more than 178 worldwide partner associations; participation in global conferences, expos, and events; and the award-winning Miami International Real Estate Congress and Expo. 
About Miami Association of REALTORS:
The MIAMI Association of REALTORS® was chartered by the National Association of Realtors in 1920 and is celebrating 98 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of six organizations, the Residential Association, the Realtors Commercial Alliance, the Broward Council, the Jupiter Tequesta Hobe Sound (JTHS-MIAMI) Council, the Young Professionals Network (YPN) Council and the award-winning International Council, it represents 47,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S., and has official partnerships with 178 international organizations worldwide. MIAMI’s official website is www.MiamiRealtors.com
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Orlando Montiel - How to Grow Your Sales Revenue by $100K in Six Months | Ep. 5

Real estate marketing guru Orlando Montiel lays out his five-step method for increasing your sales by $100K in six months. He exposes the biggest mistake realtors make when positioning themselves and shares his proven approach to becoming a marketing superstar during a passion-infused interview. 

Michael Finney - Miami’s Amazon HQ2 Pitch | Ep. 4

In this episode of the Miami Real Estate Podcast, Beacon Council CEO, Michael Finney takes us inside the Amazon HQ2 proposal and Miami’s effort to land one of the most sought after economic engines in the city’s history. He talks about the process and predictions in this candid Q&A with host Omar De Windt. Oh, and for the record, Michael is definitively from Michigan. 

Perla Machaen - Finding Success In Your Real Estate Career | Ep. 3

In this episode, five-time Cervera #1 top producer Perla Machaen shares her keys to success and dishes out business advice for real estate entrepreneurs during a candid Q&A with our host Omar De Windt. They also talked about the growing trend of blending wellness with real estate, which led Perla to her latest passion project Wellness Habitat. 
 

Teresa Kinney - Why Miami? | Ep. 2

In this episode, Teresa Kinney, President of Miami Association of REALTORS, takes some time away from opening markets across the globe to talk "Why Miami" with our host Omar De Windt. The conversation touches on the global perception of Miami, her long-term view for traditional real estate brokerages, the most important issues facing realtors today, and more.

Alicia Cervera Lamadrid — State of the Miami Real Estate Market -- Summer 2018 | Ep. 1

In the inaugural episode of the Miami Real Estate Podcast, Miami power broker Alicia Cervera Lamadrid details where Miami is in the current cycle, emerging markets, dirty money, sea level rise, and more during a candid Q&A with our host, Omar De Windt.