How to Be a Top Producer

How to Sell New Construction — Alicia Paysse | Ep. 97

In this episode of the Miami Real Estate Podcast, Alicia Paysse, VP of Development Sales at Cervera Real Estate, shares her expertise working with buyers in development sales. From creating value to guiding clients through complex decisions, Alicia reveals the key strategies for selling pre-construction. Learn how to handle objections, manage client expectations, and create a sense of urgency in a market full of options.
 
Host: Omar De Windt
Guest: Alicia Paysse
Producer: Veronica Paris 

How Realtors Are Cashing In On Mortgage Services — Luca Dahlhausen | Ep. 94

Realfinity is revolutionizing the real estate industry by enabling real estate professionals to seamlessly offer mortgage services through its loan origination and processing platform. By integrating mortgage services, we help agents increase their revenue, while also saving their clients significant costs on their mortgages. Leveraging recent regulatory changes that allow agents to diversify their income with dual licenses, Realfinity is capitalizing on opportunities highlighted by the NAR class action lawsuit - real estate agents need to evolve in their value proposition. With proven leadership and over $25 million in loan originations since launch, Realfinity is ready to tackle America's biggest asset class.
In this episode, CEO and co-founder Luca Dahlhausen joins Omar for a conversation about how Realfinity is changing the game in mortgage solutions.
Listeners interested in adding mortgage services to their offerings can sign up via this link to get all licensing costs covered by Realfinity, enabling them to become dual-licensed and start using the Realfinity Origination platform to offer mortgages to both new and past clients: https://share.hsforms.com/1JYYpNZe4Q2-DSPaomW_7nwqwly3
 
Host: Omar De WIndt
Guest: Luca Dahlhausen
Producer: Veronica Paris

Keys to Success in Development Sales — Jesse Ottley | Ep. 92

In this episode, Omar sits down with Jesse Ottley, President of Development Sales at Cervera Real Estate and a prominent figure in Miami's real estate scene. Jesse shares the story of his journey into development sales (1:32), revealing key strategies that have fueled his success (6:58). He dives deep into what it takes to excel as a development sales agent (9:08), common pitfalls to avoid (10:50), and offers a forward-looking perspective on Miami’s real estate market over the next 15 years.
 
Whether you're a seasoned professional or just starting out, this episode is packed with valuable insights and expert strategies for navigating Miami’s dynamic real estate market. Tune in for an insider’s perspective on development sales success.
Host: Omar De WindtGuest: Jesse OttleyProducer: Veronica Paris

How to: Generate Leads & Brand Yourself on Youtube — Steven Vargas | Ep. 90

In this episode re-run, we revisit our conversation with Steven Vargas, a real estate investor with 15 doors and over $4 million in real estate holdings. As co-founder of Condifante Property Management and leader of The Vargas Team at Cervera Real Estate, Steven shares how his dedication — and his YouTube channel, @stevenvargas, with 6.48K followers and over 30K monthly views — have fueled his success. He breaks down everything from branding yourself on YouTube, choosing the right equipment, and creating engaging, monetized content, to how his channel has generated valuable leads. Don’t miss this episode packed with insights to help you grow your real estate brand on YouTube!
Guest: Steven Vargas
Host: Omar De Windt
Producer: Veronica Paris

Lead to Loyalty: 4 Keys to Real Estate Success — Bill Brothers | Ep. 87

Unlock the keys to real estate success in Miami with insider tips from Cervera Real Estate Top Producer, Bill Brothers. Discover invaluable advice for new agents on how to kickstart your career and thrive in the competitive Miami real estate market. In this episode, Bill shares his insights on: 🔑 The 4 essential keys to real estate success for new agents 🔑 Best practices for converting prospects into loyal clients 🔑 Effective follow-up strategies that lead to closing deals 🔑 The art of closing the deal and building long-term client loyalty 🔑 Mastering real estate branding to stand out in the Miami market Don't miss out on these game-changing strategies—tune in now and take your first step toward becoming a top producer in Miami real estate! Subscribe to our podcast for more expert tips and insider knowledge.Host: Omar De Windt Producer: Veronica Paris 

How to Webinar Like a Pro — Olivia Steele | Ep. 84

Olivia Steele, #GIRLBOSS and Digital Business Consultant joins us for an episode on how to upgrade your webinar game, from mastering your presentation skills to maximizing engagement, Olivia shares her top strategies.
Objective Setting
Monetization Strategy
Technology Recommendations
Audience Promotion
Creative Monetization
Olivia Steele is a CEO, Angel Investor, and mother known for her expertise in virtual communication sales strategy. She's pioneering a new venture called Divine Feminine Leader, aiming to redefine virtual client interactions to luxury-level engagements. Olivia has developed the world's only virtual retail sales certifications, collaborating with top luxury brands. She boasts a 1500% increase in sales for brands she's worked with. Olivia is also committed to investing in the future of fearless females, blending innovation, investment, and advocacy in her approach.
 
Host: Omar De Windt
Guest: Olivia Steele
Producers: Omar De Windt; Veronica Aizpurua
Art: Alberto Arevalo
Follow: Spotify / Apple Podcasts / YouTube / Instagram

Carlos Castellon — Foreign Buyer’s Guide to Taxes, Structuring, and Investment Strategies | Ep. 78

Carlos Manuel Castellon, CPA has more than 40 years of professional experience in tax and business advisory services. He frequently consults with foreign individuals and companies entering the United States with tax, financial, business, and immigration matters.
In this episode, Carlos addresses the most frequently asked questions foreign buyers have when purchasing real estate in the U.S.
Do I need a Visa to buy Real Estate in Florida? Should I buy under my name or under an entity? What is the best structure to reduce income taxes when investing in Real Estate? These questions and more are explored in this episode. 
About Carlos:
Carlos Manuel Castellon, CPA, graduated from Florida International University (FIU) in 1982 with a bachelor’s degree in business administration with a concentration in accounting and taxation.
He began his career in public accounting in 1982 with KPMG, a "Big 4" international accounting firm. He then opened his own firm in 1987 and it has grown to become one of the most recognized Hispanic CPA firms in South Florida specializing in International Taxation.  Castellon Halloun PL is a founding member of ICG-International Consulting Group, an alliance of tax professionals, attorneys, and consultants in more than 25 countries.
He has been a member and director of the following organizations:
Founder and president of ICG-International Consulting Group. ICG is an alliance of prestigious consulting, legal and accounting firms with offices in over 25 countries in the Americas, European and Asian continents.
Board of directors of Florida International University (FIU) Honors College
Board of directors of the international committee of the Miami Chamber of Commerce
Director & Board member of Citrus Health Network: a non-profit mental health hospital
Member of the Cuban American Certified Public Accountants
Member of the American Institute of Certified Public Accountants (AICPA)
Member of the Florida Institute of Certified Public Accountants (FICPA)
Host: Omar De Windt
Producers: Omar De Windt; Veronica Aizpurua
 

Steven Vargas — How To: Generate Leads & Brand Yourself via YouTube | Ep. 67

Steven Vargas became a realtor in January of 2015. That same year he was named “Rookie of the Year” and has been a member of the “Top Producer Circle” since 2018. Today he’s a real estate investor with 15 doors and over $4 million in real estate holdings. he’s co-founder of "Condifante Property Management" and leads his team at Cervera Real Estate, “The Vargas Team.”
This is all thanks to his commitment, his drive — and, in part, to his YouTube channel @stevenvargas, which currently has 4.3k followers and generates over 30k views a month. From getting started, the equipment, and producing engaging, searchable content to generating revenue from your YouTube channel, he’s got you covered.
 
Host: Omar De Windt
Producers: Omar De Windt; Veronica Aizpurua
Follow: Spotify / Apple Podcasts / YouTube / Instagram

Cervera Luxe Partners — How To: Be a Top Producing Team | Ep.65

Jennifer Behar-Cervera, Yanet Miranda De Castro, and Tensie Forry of Cervera Luxe Partners are the beacons of women empowerment in today's real estate climate; through sales, friendship, fashion, and grit.
After having generated nearly 400 million in sales and establishing themselves among South Florida's preeminent new construction sales experts, CLP are expanding their business to include greater focus on the general residential real estate sector in Miami. 
In this episode, Jennifer, Yanet and Tensie share their journey -- from friendship and joining forces to becoming a top producing team at Cervera. They share valuable advice for new realtors, lessons learned along the way and best practices on everything from their selling tactics to fashion for the modern marketplace. 

Kyle Plesa – How To: Tik Tok, Reels, Google Ads & SEO | Ep. 60

Kyle Plesa is the founder of the Fort Lauderdale-based Social Group digital marketing agency. He joins us today to highlight four digital marketing channels that the modern realtor should have in their marketing mix: Tik Tok; Instagram Reels, Google Ads, and SEO. In this episode, Kyle explains what these channels are, why and when you should be using them, and tips for doing so correctly. 
About Our Guest: 
Kyle Plesa is the CEO and Founder of The Social Group, a digital marketing and advertising house located in downtown Fort Lauderdale and Miami Beach. Having grown up in the South Florida area and starting his career with the Miami Dolphins Corporate Partnerships Division, he obtained his Master’s degree in Sports Marketing from the University of Miami as well as a degree in Economics of the European Union from Charles University in Prague. Kyle’s passion lies in visual storytelling to build brand equity and awareness through advanced social media marketing and content creation. He is a student of data and analytics that supports brand ROI and earned revenue. After launching the social media channels for Brightline and the Pegasus World Cup Invitational, The Social Group continues to market brands and companies from an array of industries all over the South Florida Metropolitan area and East Coast. Current ventures include SeaFair Miami, the Mandarin Oriental and Sense Beach House. To get in touch with Kyle, click here.