Irina Kim Sang, marketing coach and author of REALTOR Branding: Marketing Yourself for Real Estate Success explains the first three (of seven) steps to building a powerhouse real estate brand in part one of this informative episode of the Miami Real Estate Podcast. This is a must-listen for any realtor – regardless of experience or production – looking to excel in South Florida’s uber competitive marketplace.
To purchase the unabridged copy, including worksheets, of REALTOR Branding: Marketing Yourself for Real Estate Success, including worksheets, click here.
Irina is a professional marketer, passionate educator, enthusiastic writer and experienced realtor.
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina holds two master’s degrees — an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands. Her experience as a professional marketer includes 14 years of corporate marketing working with global brands such as Pizza Hut and KFC in international markets. including Russia, Kazakhstan, and the United Arab Emirates. In 2010, she relocated to Miami and transitioned into the world of real estate. Within two-and-a-half years, by applying the 7P’s of personal real estate branding to her business, Irina completed several multi-million dollar transactions and earned the Coldwell Banker International President’s Elite 2014 Award , as well as the Florida Top 100 2014 Award.
Irina has lectured on a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic. She is an active member of the Miami Association of Realtors and regularly contributes to the development of real estate trainings, and was awarded Innovation in Education Award 2015. Irina serves on the YPN (Young Professionals Network Leadership) Board and the AREAA (American Asian Real Estate Association of America) Miami Chapter Board, for which she is vice president.
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The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace. From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment.