How to Be a Top Producer

Juan Carlos & Juliana Tobon - Work-Life Balance: Memoirs from a Real Estate Power Couple | Ep. 19

Juan Carlos and Juliana Tobon, perennial top producers at Cervera Real Estate and proud parents of two adorable twins, share their tips on achieving work-life balance as a realtors. 
About Juan Carlos:
Since joining Cervera Real Estate in 2009, Juan Carlos has been successfully leveraging his detail-oriented style into strong sales at leading market prices with an international reach. Originally from Colombia, Juan Carlos maintains an established network of buyers from Central America, South America, Canada and the Caribbean – as well as throughout the Southeastern U.S. Upon moving to South Florida in 1999, he quickly realized his background was a tremendous asset in the global Miami landscape. He then matched this with a tireless commitment to investigate and understand all the subtle nuances between the area’s various neighborhoods, including Downtown Miami, Brickell, Aventura, Coral Gables, Sunny Isles, Bal Harbour, Hallandale Beach, Hollywood Beach and Fort Lauderdale. For the past five years, Juan Carlos has been focus in selling pre-construction projects and successfully sold more than 350 condos.
305.898.5526      
juanca@tobongroup.com
About Juliana:
A native of Medellin, Colombia, Juliana Tobon discovered her natural talent for sales early on. She began career selling luxury condominiums in Hallandale Beach and Sunny Isles in 2005. In 2007, she joined the Related Cervera Realty Services, now Cervera Real Estate. She specialized in “The Beach Club,” a luxurious oceanfront condominium consisting of three towers and 1,200 units. It wasn’t long before Juliana became very well known in The Beach Club for her tenacity, outstanding customer service and her willingness to work 24/7, which made her a favorite among the owners, buyers, and renters.
Juliana has been recognized with numerous awards from Cervera, in which she has maintained her position as, “Top Producer,” consistently for the past few years.
786.718.6805    
juliana@tobongroup.com
To learn more about Juan Carlos and Juliana Tobon, click here.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Alicia Cervera Sr. - The 7 Keys to Selling New Construction | Ep. 16

Nearly 60 years since she and her husband fled Cuba amidst political turmoil and arrived penniless in Miami, visionary real estate pioneer, Alicia Cervera Sr. – otherwise known as the “Queen of Brickell” and “Grand Dame of Miami Real Estate” – shares, for the first time, the 7-keys to selling pre-construction that have powered her success for five decades.  
For those of you who are not familiar with her, Alicia is the founder and chairman of Cervera Real Estate and has participated in every Miami real estate cycle since she founded the company in 1969.
Alongside her daughters, Veronica Cervera Goeseke and Alicia Cervera Lamadrid, the Cervera name has exclusively represented and sold more than 115 condominiums across the region – representing billions in sales – and revitalized neighborhoods, including Brickell, downtown Miami, Edgewater, and Miami Beach’s famed “South of Fifth.” 
Alicia is credited for pioneering the modern-day model for development sales and marketing, having opened Miami’s door to the global broker community, and in the process, single-handedly proved that the American dream is alive and well here in the “Magic City.”
For these reasons – in 2016, the Mayor of Miami declared October 18th “Alicia Cervera Day in the City of Miami,” proclaiming that “no woman has had a larger impact on the development of Miami since Julia Tuttle founded the city in 1895.”
October 18, 2018 marks the two year anniversary of this special date and the eve of Cervera’s 50 year anniversary, which finally helped us wrangle Alicia onto the show for a rare and candid interview that proved to be equal parts inspirational and insightful.
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Marsha Freedman - Improve Your Presentations Skills with these Public Speaking Techniques | Ep. 12

Nail your next sales presentation with these five tips for improving confidence, credibility and engagement from public speaking coach, Marsha Freedman. 
About Marsha:
Marsha Freedman is president of Express Yourself Communications, Inc. Her mission as a communication skills expert is “Changing the world one presentation at a time®." She accomplishes this by developing professionals into more confident, credible, and engaging presenters. Marsha also offers interpersonal communication training.
Marsha works with prestigious corporate clients such as DaVita, NextEra/FPL and Perry Ellis. She has conducted over 125 “Presentation Skills for Professionals” workshops in Florida and internationally for the Huizenga School of Business of Nova Southeastern University. She specializes in coaching attorneys and real estate professionals and upper management from firms such as Amadeus, Fortune International, Stiles, Sysco, Motorola, Citrix, and American Express,
Marsha holds a master’s degree in mass communication and a bachelor’s degree in education. She has been an adjunct communication professor for the past 18 years (NSU, Barry University, Broward College).
Ms. Freedman is the author of an illustrated workbook, Break Your Fear of Public Speaking! and the creator of a mindfulness program, The SET Principle®, to help corporate audiences, as well as college students, manage their emotions so they can achieve better results with less stress.
Marsha has been a member of the National Speakers Association for 17 years and has served as a board member for the local chapter (Florida Speakers Association) for many years. She is also a member of ATD (Association for Talent Development).
Connect w/ Marsha:
ph. 954.474.5235
e. mfreedman@xprself.com
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Irina Kim Sang - The Realtor Branding Blueprint, Pt. 2 | Ep. 9

Irina Kim Sang, marketing coach and author of REALTOR Branding: Marketing Yourself for Real Estate Success returns to the Miami Real Estate Podcast to explain steps four through seven from her realtor branding blueprint.  Whether you are a rookie or a 10-year veteran of real estate, this is a must-listen if you want to succeed in today’s fast paced, tech-driven, competitive marketplace. 
To purchase the unabridged copy, including worksheets, of REALTOR Branding: Marketing Yourself for Real Estate Success, including worksheets, visit: https://www.amazon.com/REALTOR-BRANDING-Marketing-Yourself-SUCCESS/dp/1519456697
About Irina:
Irina is a professional marketer, passionate educator, enthusiastic writer and experienced realtor.
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina holds two master’s degrees — an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands. Her experience as a professional marketer includes 14 years of corporate marketing working with global brands such as Pizza Hut and KFC in international markets. including Russia, Kazakhstan, and the United Arab Emirates. In 2010, she relocated to Miami and transitioned into the world of real estate. Within two-and-a-half years, by applying the 7P’s of personal real estate branding to her business, Irina  completed several multi-million dollar transactions and earned the Coldwell Banker International President’s Elite 2014 Award , as well as the Florida Top 100 2014 Award.
 
Irina has lectured on a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic. She is an active member of the Miami Association of Realtors and regularly contributes to the development of real estate trainings, and was awarded Innovation in Education Award 2015. Irina serves on the YPN (Young Professionals Network Leadership) Board and the AREAA (American Asian Real Estate Association of America) Miami Chapter Board, for which she is vice president.
Connect with Irina:
c: 305-562-5864
e: Irina@BrandedGeneration.com
w: miamiforrussian.com
w: brandedgeneration.com  
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!
 

Irina Kim Sang - The Realtor Branding Blueprint, Pt.1 | Ep. 8

Irina Kim Sang, marketing coach and author of REALTOR Branding: Marketing Yourself for Real Estate Success explains the first three (of seven) steps to building a powerhouse real estate brand in part one of this informative episode of the Miami Real Estate Podcast. This is a must-listen for any realtor – regardless of experience or production – looking to excel in South Florida’s uber competitive marketplace. 
To purchase the unabridged copy, including worksheets, of REALTOR Branding: Marketing Yourself for Real Estate Success, including worksheets, click here.
About Irina:
Irina is a professional marketer, passionate educator, enthusiastic writer and experienced realtor.
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina holds two master’s degrees — an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands. Her experience as a professional marketer includes 14 years of corporate marketing working with global brands such as Pizza Hut and KFC in international markets. including Russia, Kazakhstan, and the United Arab Emirates. In 2010, she relocated to Miami and transitioned into the world of real estate. Within two-and-a-half years, by applying the 7P’s of personal real estate branding to her business, Irina  completed several multi-million dollar transactions and earned the Coldwell Banker International President’s Elite 2014 Award , as well as the Florida Top 100 2014 Award.
Irina has lectured on a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic. She is an active member of the Miami Association of Realtors and regularly contributes to the development of real estate trainings, and was awarded Innovation in Education Award 2015. Irina serves on the YPN (Young Professionals Network Leadership) Board and the AREAA (American Asian Real Estate Association of America) Miami Chapter Board, for which she is vice president. 
Connect with Irina:
c: 305-562-5864
e: Irina@BrandedGeneration.com
w: miamiforrussian.com
w: brandedgeneration.com  
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-divison of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

John Reza Parsiani - 3 Keys to Success for New Agents | Ep. 7

John Reza Parsiani, a Cervera top producer and exclusive estate agent for Aston Martin Residences Miami, shares his three keys to success. Our wide-ranging conversation touches on everything from knowing when to hold ‘em and when to fold ‘em to overcoming discrimination, learning from “Life University,” the importance of following your heart, and more. 
About John Reza Parsiani:
A big picture thinker, expert negotiator and innovative strategist who brings out the best in every business transaction, John Reza Parsiani is a dedicated, powerful and trusted real estate professional known for his diligence, diplomacy and integrity. His passion for excellence has been a lifelong pursuit that John has cultivated through hard work, a superior education, and an impressive 20-year leadership career in marketing and sales, with a 14-year focus on real estate.
“I believe in under-promising and over-delivering by being conscious of my client’s needs, best interest and objectives…and that ensures success in every transaction,” explains John. “It’s a commitment that forces you to think beyond yourself and keep developing additional skills to rise to new challenges… and that’s part of what makes my career in real estate so rewarding.” This philosophy of excellence can be seen in almost every aspect of John’s approach, which he describes as successfully serving as a trusted expert advisor for the most important financial decisions for his clients. As well, John believes strongly in his work to influence and contribute to the growth of our communities. His positive outlook is further strengthened by his ability to predict future trends, seek out rare opportunities and inspire win-win scenarios.
A 20-year resident of Miami, John is actually a global citizen having lived in 5 different countries across 3 continents and traveled to more than 20 countries worldwide. This has no doubt contributed to his out-of-the-box thinking and unique ability to connect to and bring together people from all walks of life. He also speaks four languages and has family in Asia, Europe, Scandinavia and the Americas. This makes John uniquely well-versed in understanding the selling and buying needs of clients from across the globe.
John is now an Exclusive Estate Agent at Aston Martin Residences Miami, one of Miami’s most anticipated luxury new developments. He was previously a Senior Sales Associate and top producing agent at the recently completed Aria on the Bay luxury condominium in Miami’s Arts and Entertainment District.  
Prior to joining Cervera, John worked as a Sales & Marketing Manager at Delta Airlines, Director of Business Development at Engel & Voelkers and Luxury Estate Consultant at Sotheby’s Int’l Realty. John earned his bachelor’s Degree in Business Administration with a focus on Business Management & Entrepreneurship from the Malcolm Baldrige School of Business. While there, John maintained a perfect 4.0 GPA and graduated with highest honors, earning his membership in the Alpha Chi National Collegiate Honor Society. He also served as the Vice President of membership at Toastmasters International, a member of the National Speakers Association, and the National and Florida Association of Realtors. He enjoys devoting his time and energy to charitable organization and is an active contributor to the Joel Osteen Foundation and World Vision International.
John is fluent in English, Persian and Swedish. The Parsiani Team speak Spanish, Portuguese, Mandarin, French, Italian, Turkish, Arabic, Russian, Cantonese and Korean.
Connect w/ John:
Cell: 305.788.7550
Website: Http://www.Parsiani.com
Instagram: John_Parsiani
About Us:
The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 
To learn more about our company or explore a career with Cervera Real Estate, visit www.Cervera.com or email us at MiamiRealEstatePodcast@Cervera.com, we would love to hear from you!

Orlando Montiel - How to Grow Your Sales Revenue by $100K in Six Months | Ep. 5

Real estate marketing guru Orlando Montiel lays out his five-step method for increasing your sales by $100K in six months. He exposes the biggest mistake realtors make when positioning themselves and shares his proven approach to becoming a marketing superstar during a passion-infused interview. 

Perla Machaen - Finding Success In Your Real Estate Career | Ep. 3

In this episode, five-time Cervera #1 top producer Perla Machaen shares her keys to success and dishes out business advice for real estate entrepreneurs during a candid Q&A with our host Omar De Windt. They also talked about the growing trend of blending wellness with real estate, which led Perla to her latest passion project Wellness Habitat.