Social media is one of the most cost-effective ways for realtors to strategically brand themselves, create awareness, and generate leads. But, where should you start, what tools will you use to manage the process, and how will you know if those efforts are paying? In this episode, social media marketing expert Kyle Plesa shares his tips on how to best leverage Facebook and Instagram for your real estate marketing efforts. 

About Kyle:

Kyle Plesa is the CEO and Founder of The Social Group, a digital marketing and advertising house located in downtown Fort Lauderdale and Miami Beach. Having grown up in the South Florida area and starting his career with the Miami Dolphins Corporate Partnerships Division, he obtained his Master’s degree in Sports Marketing from the University of Miami as well as a degree in Economics of the European Union from Charles University in Prague. Kyle’s passion lies in visual storytelling to build brand equity and awareness through advanced social media marketing and content creation. He is a student of data and analytics that supports brand ROI and earned revenue. After launching the social media channels for Brightline and the Pegasus World Cup Invitational, The Social Group continues to market brands and companies from an array of industries all over the South Florida Metropolitan area and East Coast. Current ventures include SeaFair Miami, the Mandarin Oriental and Sense Beach House.

To get in touch with Kyle for questions about social media marketing, call him at 954.802.7448 or email

About Us:

The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace.  From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment. 

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